What Is Huda Beauty?
Huda Beauty is a global makeup and beauty brand founded by Huda Kattan in 2013. Initially famous for false lashes, the brand has expanded into a full line of cosmetics, including foundations, concealers, palettes, and skincare.
As of 2025, Huda Beauty is 100% owned by Huda Kattan, following the buyback of a minority stake previously held by TSG Consumer Partners. Huda serves as CEO, her husband Christopher Goncalo as Co-CEO, and her sister Alya Kattan leads social strategy, making the brand fully independent and family-run.
Huda Beauty is known for innovative formulas, high pigmentation, and trend-driven products, appealing to both professional makeup artists and beauty enthusiasts worldwide.
Huda Beauty Under Eye Corrector
The Huda Beauty FauxFilter Under Eye Color Corrector is a standout product from the brand. It’s designed to conceal dark circles, brighten under-eyes, and smooth skin texture, suitable for all skin tones.
Features & Benefits
- Full coverage for dark circles and discoloration
- Creamy, blendable texture for a natural finish
- Brightening effect for instant illumination
- Dermatologist-tested and sensitive skin friendly
- Multiple shades for universal coverage
How to Apply
- Prep with eye cream to prevent creasing
- Apply a small amount with fingers, brush, or sponge
- Blend with tapping motions for a seamless look
- Set lightly with translucent powder
- Follow with foundation or concealer if desired
Price & Availability
- $29
- Available at HudaBeauty.com and major retailers like Sephora and Ulta
Who Owns Huda Beauty?
Huda Beauty is fully owned by its founder Huda Kattan. The brand regained independence in 2025 by buying back the minority stake previously held by private equity firm TSG Consumer Partners.
- CEO: Huda Kattan
- Co-CEO: Christopher Goncalo
- Social Strategy Lead: Alya Kattan
It remains a family-run and founder-led brand, maintaining control over product development, branding, and social strategy.
Why Huda Beauty Is Popular
- Trendy and innovative cosmetic products
- Wide range of shades and formulas
- Founder-led, independent brand with strong social presence
- Products like the FauxFilter Under Eye Corrector deliver professional results
- Appeals to both everyday users and professional makeup artists
FAQs
Which under eye corrector is best?
Huda Beauty’s FauxFilter Under Eye Color Corrector is highly rated for its coverage, blendability, and brightening effect.
Who is the real owner of Huda Beauty?
Huda Kattan is the sole owner, CEO, and founder of Huda Beauty as of 2025.
Is Huda Beauty still family-run?
Yes. Huda Kattan runs the brand with her husband Christopher Goncalo and sister Alya Kattan.
What are the benefits of Huda color correctors?
They neutralize dark circles, brighten under-eyes, smooth skin, and provide long-lasting coverage.
Where can I buy Huda Beauty Under Eye Corrector?
Available at HudaBeauty.com, Sephora, and Ulta Beauty
